May 18, 2012 — Online business directory Yell announced on Tuesday that it acquired UK website and ecommerce shop builder Moonfruit for $29 million in cash. Yell will pay retention bonuses of up to $8 million to key Moonfruit management after two years, if they remain exclusively employed by Yell.
Business Directory Yell Acquires Website and Ecommerce Builder Moonfruit for $29M
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